We took a trip back to 1938, to the South Korean city of Daegu, where Samsung first opened as a grocery store. Inspired by the brand's origins, we sent influencers and tech reviewers Samsung's newest tech disguised as Korean grocery items. Importantly, the entire experience was written in Korean, meaning influencers needed to use Samsung’s new AI-powered translator to make sense of the experience. The more they translated, the more they uncovered.