cow’s play
Dairy farmers Renee and Scott Connell will do anything to keep their cows happy, including giving them giant balls to play with. To show why this matters, Norco turned their story into an AR game that taught Australians the value of happy cows in making great-tasting milk.
The game
Within the first week of the game, thousands of scans were registered. Users earned points the longer the cows played in the game, learning facts about cow’s along the way.
+14% increase in new-to-brand customers
+10.4% brand growth penetration
15,713 players in 532 cities & towns across Australia.
