RACQ
Road related deaths in QLD are going up year on year.
Instead of the usual road safety tactics, we decided to raise awareness with a gesture to gift men flowers before they die; to let them know how much they matter while they're alive.
Blooms for Blokes
Each bouquet gifted came with a card
Each card had a pre-written message inside that explained to the receiver why they are being gifted a bunch in the first place.
